Advertising Information Services
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Description
Nielsen monitors advertising activity in Australia, providing the industry currency for advertising expenditure estimates and volume measurement across all mainstream media, covering Free to Air Television, Newspapers, consumer Magazines, Radio, Cinema, Outdoor, Business to Business publications and Direct Mail.
Nielsen advertiser product groups and category classifications have been widely adopted as industry standards by the key advertising bodies and introduced into internal management systems by many of the leading marketing organisations in the country.
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Advertising Information Services
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