Logo design

We design all types of logos, including new company start up, product logos or refreshing an existing logo. When Blaze Marketing creates a logo for your business we look at all angles to ensure that the logo we produce represents your company's values and will resonate with your target audience. We take into consideration:

• The type of business you are, eg modern or traditional
• The implications of colours and typeface
• Where your logo needs to appear - will it translate well to all mediums?
• Your competitor logos
• The business sector you are in
• Your customers and what they will expect from you

Brand strategy

When developing your brand identity, Blaze Marketing will provide you with a brand guidelines document so that you will have consistency everywhere your logo appears. It will also define tone of voice for copywriting, colour schemes and guidelines on photography for design work. When working with our clients on brand strategy and brand building, we can provide you with a tactical plan on how to build your brand awareness and brand image through activities such as sponsorships, PR opportunities and maximising your brand presence through an innovative advertising schedule and online presence. We can also help you drive internal brand building, though educating your employees on your brand values, which in turn, will help your company deliver the expectations of your brand image.

Brand development

Businesses never stand still, they are always changing, growing or downsizing, and that means the brand strategy must develop too. Blaze Marketing has a wealth of experience in brand strategy and development, working with a large multi-national and multi-brand organisation for many years. Company acquisitions lead to brand consolidation and combining both overseas parent company with local branding. Local mergers mean dual branding as well as managing the associated issues of employee relations. Blaze Marketing's director has conquered just about every type of branding challenge that exists and even has an Australian Marketing Institute award for brand extension.

Every business is different, which is why Blaze Marketing will spend time getting to know your organisation's branding challenge so we can develop a tailored brand strategy and plan for you.