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Communications order in Gordon
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Communications

Communications

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Australia, Gordon
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Description
Blaze Marketing prides itself on its innovative thinking and finding ways to make your corporate communications stand out from the constant barrage of emails and printed materials that employees,customers, shareholders and media journalists receive every day. Talk to us about how we can develop your communications strategy to drive the results you need.

Customer communications

Regular contact with customers is an effective way to keep your brand to the fore, to advocate brand loyalty and promote new business. Communications can ensure your customers and prospects are up to date with your products and services, and, importantly can encourage repeat purchasing. But are you using the most efficient and effective way to communicate with your customers and prospects?
Blaze Marketing will help you develop a communications strategy and tactical plan that will help you maintain regular, meaningful communication with your customers and prospects in order to deliver the results you need to retain and grow your business. Customer communications can include:

  • Printed newsletters
  • E-newsletters
  • Bill inserts and messages
  • Forums
  • Customer research
  • Blogs
  • Corporate entertaining
  • And much more

Employee communications

Employees want to be informed about what's going on in your business. Regular communications can keep destructive gossip at bay, as well as being a great way to communicate the virtues of your brand to all employees. Blaze Marketing can assist you with developing an employee communications plan which could include:

  • Newsletters
  • Email bulletins
  • Payslip inserts
  • New employee induction packs
  • Roadshows
  • Forums
  • And much more

Shareholder communications

Shareholders need to know that their investment is sound, so it's important to communicate positive news about your business to this important group of people. This can involve preparation of an annual report and/or issuing shareholder updates on a quarterly basis.

Media communications

There's more to media communications than issuing press releases. Often journalists need to call on an expert spokesperson to talk when a story is breaking in the news, or require a print-ready article at a moment's notice. Journalists almost always work to tight deadlines, so if you have a media release or an industry expert at your fingertips, chances are, your business will be featured in the media. Blaze Marketing can help you prepare a range of media communications so you can get maximum coverage from media opportunities through:

  • Developing a company media strategy
  • Writing and distribution of press releases and other media promotions
  • Preparation of media kits
  • Handling crisis communications
  • Organising selected employees to be industry spokespeople
  • Pre-recording interviews
  • Developing an online media centre of downloadable information for journalists to facilitate media opportunities
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Communications
Communications
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