Search Engine Optimisation
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Services of other enterprises
Description
Search Engine Optimisation / Optimization (SEO) is the art and science of increasing your website's visibility to search engines for those important keywords and phrases that are relevant to your business.
Search Engine Optimisation / Optimization typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation / optimization, website submissions and submission results reporting.
It is highly recommended that the submissions be performed on a monthly basis, reguarly. This assist to increase Search Engine "Organic" rankings.Benefits of search engines:
Search Engines outperform all other media in driving visitors to websites with 85 of Internet users citing search engines as the primary method to find websites.
Search Engine Optimisation / Optimization typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation / optimization, website submissions and submission results reporting.
It is highly recommended that the submissions be performed on a monthly basis, reguarly. This assist to increase Search Engine "Organic" rankings.
Benefits of search engines:
Search Engines outperform all other media in driving visitors to websites with 85 of Internet users citing search engines as the primary method to find websites.
- Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution.
- Search engines work for you non-stop 24/7.
Why do you need Search Engine Marketing?
- 93% of users don't look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if you're not found there?
- 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEM raises your online profile and builds brand awareness.
- SEM has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.
What are Pay-Per-Click & Pay-For-Inclusion programs?
- Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results. You can set a daily budget, target demographical areas and receive a monhtly report.
- Pay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, it's effectiveness is limited.
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Search Engine Optimisation
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